Matte board that was cut into letters. Each was hot glued together with the sides left opened. Flowers were then placed inside so that they appeared to be coming out.
A close up of the letters. Shows a bit more detail with the craftsmanship.
Above is a design brief for the project itself. It shows the programs that were used. It also talks about where the piece can be marketed to.
Floral Lettering
3-D
Above there is a pdf document describing my proposal for this particular project of using lettering and flowers.
The letters are designed so that they are 3-D and also incorporate color. By taking pieces of matte board I designed each letter and then cut them out. Each piece is held together with little pieces of board that is hot glued in between so that it becomes 3-D. Flower were then arranged and hot glued on the inside to create a floral look. The intent was for the flower so look as they are growing out of the letters as they surround it.
By using the color pink,white, yellow, and green it gives the feel of springtime. It creates for a refreshing atmosphere when looked upon.
The target marketing for this type of 3-D work is boutiques, florist, window displays, and planner.This allows for a wide range of opportunities where the object can be sold. Some examples of primary places include baby nursery, weddings, window displays, and decor that can be on the counters in boutiques.